Visual Techniques

 

Instability

Complexity

Fragmentation

Exaggeration

Activeness

 

Balance

Depth

Simplicity

Economy

Juxtaposition

 

These two Nike advertisements use a lot of visual techniques to convey their messages.  The first advertisement uses complexity, exaggeration, and movement to show that the shoes are powerful and cool.  The advertisement uses fragmentation and instability to draw in the viewer.  The second advertisement uses depth along with juxtaposition, simplicity, and balance to draw in the viewer. The advertisement uses economy with the simple text of “FIND YOUR GREATNESS.”  The two advertisements are both done by Nike but both convey a different message.  The first advertisement is more about the shoes, and customizing your shoes on NikeID.  The second advertisement is more about motivating the viewer to go work out, and “Find Your Greatness” and then go and buy Nike shoes.