Contrast

This Nike advertisement uses contrast very successful.  There is contrast with the bright text against the black-and-white background.  The football player’s shoes, socks, and parts of his uniform also contrast well against the background.  The uniform, itself also uses contrast because the bright yellow is placed on a white and grey uniform.  The text and the uniform give a pop-out effect when placed in the black-and-white background.  The background is also out of focus, which is in contrast to the player, who is in focus.  This also makes the player pop out.  This advertisement uses contrast very well.

 

This advertisement uses bad contrast.  The advertisement uses transparent boxes to place the text in because of the brightness of the background.  However the text in the boxes are still hard to read.  The boxes are too transparent.  The boxes are overlapping too many things in the background and the result is difficulty reading the text.  The logo and the text in the bottom white space are also hard to read.  They are not bright enough to highly contrast the white area.  Overall this advertisement does not use contrast very effectively.