Implied motion is being used in this Nike advertisement with
Serena Williams. Serena Williams
seems to have just taken a swing with her tennis racket, which is motion in
real life. In this 2D print it is
implied motion because we don’t actually see her in motion. It is implied motion by the position of
her racket, her position of her feet, and the particles that follow her racket. The particles move from Serena’s left
side to her right side and follow the direction she would have swung the
racket. The particles in this
advertisement do a lot to show implied motion. Without them we might just think Serena was just standing
there.
In this Nike advertisement about skateboarding implied
motion is being used. On the right
side of the advertisement it shows a person doing a trick on a skateboard. But since it is a print ad it has to
show us the progression of the trick in 3 still shots. When the 3 still shots are shown next
to each other and overlap the viewer gets to sense that the skateboarder is in
motion. The viewer follows the
direction of the skateboarder to get the sense of motion. There is also some blurring of the
person on the skateboard. The
blurring also gives a sense of implied motion because the viewer thinks the
person on the skateboard is actually doing a trick and moving.
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