How TONE is operating
Tone is operating in this advertisement to show the contours
and lines of the body. By the
shadows contrasting with each other the viewer knows this is not a flat object,
but an object with dimension and shape.
The tone lets the viewer see the object is moving with all the tonal
variations in the clothing.
How TONE is interacting
Tone is interacting with the element of shape in this
advertisement. Tone helps to
further define the shape of the object.
The viewer sees the shape as a familiar soccer move. Tone interacts with the shape to help
show that the object is not flat.
How COLOR is operating
Color in this advertisement acts to draw attention to the
viewer. The reds of the jersey are
very prominent compared to the other colors in the advertisement. Color also adds to the shape and tonal
definition to the advertisement.
How COLOR is interacting
Color is interacting with the basic element of dimension in
this advertisement. The color on
the socks works with dimension to show the perspective of the object. It also acts with the ball to show how
far the object is from the ball in the air.
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