Tuesday, November 20, 2012

Dimension/Depth/Space/Scale

 
In this Nike advertisement the basic elements of scale, space, and dimension are used.  Scale is used with the relative size of the players in the background.  They seem smaller but are more likely the size of the person in the front.  The goal is also smaller and we know the goal is taller than all the players on the field.  The soccer ball is closest to us so it appears bigger.  Atmospheric perspective is used to show dimension.  The people in the stands are so far away that we cannot see them clearly, but we know they are there. 

Tuesday, November 13, 2012

Tone and Color

 
How TONE is operating

Tone is operating in this advertisement to show the contours and lines of the body.  By the shadows contrasting with each other the viewer knows this is not a flat object, but an object with dimension and shape.  The tone lets the viewer see the object is moving with all the tonal variations in the clothing.

How TONE is interacting

Tone is interacting with the element of shape in this advertisement.  Tone helps to further define the shape of the object.  The viewer sees the shape as a familiar soccer move.  Tone interacts with the shape to help show that the object is not flat.

How COLOR is operating

Color in this advertisement acts to draw attention to the viewer.  The reds of the jersey are very prominent compared to the other colors in the advertisement.  Color also adds to the shape and tonal definition to the advertisement.

How COLOR is interacting

Color is interacting with the basic element of dimension in this advertisement.  The color on the socks works with dimension to show the perspective of the object.  It also acts with the ball to show how far the object is from the ball in the air.

Tuesday, November 6, 2012

The Basic Elements


This magazine cover uses the basic element of tone.  The intensity of darkness and lightness on Kobe Bryant’s face adds to the dimension to the photograph.  Although the photograph is monochromatic sense there are a lot of variations of tone, we are able to clearly make out the photograph.  The black and white photograph adds an aspect of simplicity to the magazine cover, which can be very cluttered and distracting.  The magazine cover also uses color.  The color used for “Vogue” and for “Kobe Bryant” make them pop out.  They pop out because of the high contrast with the photograph and the rest of the text.



This magazine layout uses the basic element of scale.  The “M” drop cap gives scale to the rest of the text.  The reader is able to compare the rest of text to the “M” and realize the size difference.  The drop cap adds dimension to the page rather than having all the text be the same size.  It draws in the reader and encourages them to read it.  I think this layout works well with the use of scale.



 In this magazine layout the basic element used is shape.   The layout of this magazine is divided up into basic shapes of squares and rectangles.  The pictures and text fit into shapes of squares and rectangles.  The layout seems to use a grid which I think works really well.  The layout looks simple and clean and is nice to look at.  I like how the text on the left side makes their own rectangles by how the text is set.  It further gives the prominence of the use of shape.