In this Nike advertisement the basic elements of scale,
space, and dimension are used.
Scale is used with the relative size of the players in the
background. They seem smaller but
are more likely the size of the person in the front. The goal is also smaller and we know the goal is taller than
all the players on the field. The
soccer ball is closest to us so it appears bigger. Atmospheric perspective is used to show dimension. The people in the stands are so far
away that we cannot see them clearly, but we know they are there.
Tuesday, November 20, 2012
Tuesday, November 13, 2012
Tone and Color
How TONE is operating
Tone is operating in this advertisement to show the contours
and lines of the body. By the
shadows contrasting with each other the viewer knows this is not a flat object,
but an object with dimension and shape.
The tone lets the viewer see the object is moving with all the tonal
variations in the clothing.
How TONE is interacting
Tone is interacting with the element of shape in this
advertisement. Tone helps to
further define the shape of the object.
The viewer sees the shape as a familiar soccer move. Tone interacts with the shape to help
show that the object is not flat.
How COLOR is operating
Color in this advertisement acts to draw attention to the
viewer. The reds of the jersey are
very prominent compared to the other colors in the advertisement. Color also adds to the shape and tonal
definition to the advertisement.
How COLOR is interacting
Color is interacting with the basic element of dimension in
this advertisement. The color on
the socks works with dimension to show the perspective of the object. It also acts with the ball to show how
far the object is from the ball in the air.
Tuesday, November 6, 2012
The Basic Elements
This magazine layout uses the basic element of scale. The “M” drop cap gives scale to the
rest of the text. The reader is
able to compare the rest of text to the “M” and realize the size
difference. The drop cap adds
dimension to the page rather than having all the text be the same size. It draws in the reader and encourages
them to read it. I think this
layout works well with the use of scale.
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