I chose this poster because I am a Visual Communications major and I really enjoy reggae. When I first looked at the poster I saw “UB40” in large type. It was a brief glance but it got my attention because of the size. It also got my attention because I thought it might be a concert poster from previous experience. I know that band and became more interested and scanned down the rest of the poster. I read closely where the concert was and the date and time of the concert. And where I might be able to purchase tickets. I noticed logos at the bottom of the poster and knew they were sponsors from previous encounter with concert posters and moved quickly to the next part of the poster. I moved down to the very bottom of the page to see who was putting on the concert and to see where I could go to receive further information.
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