This advertisement for a
truck uses stress in it, but in a bad way. There are a lot of things going on in the advertisement and
the viewer does not know how to view the advertisement. Along with the stress
of too many things going on the perception is also bad in this advertisement. The viewer’s eyes constantly move
around the advertisement to information.
Some of the information is also not necessary.
This advertisement for a phone uses balance in a good
way. The phone is laid out and
positioned in about the center of the page. The advertisement uses leveling because how the phone is
positioned relates a calming feeling for the viewer. The calming feeling also relates to the perception of the
advertisement. The viewer knows
exactly where to look in the advertisement. There are no distractions for the viewer.
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