The girl in the advertisement is representational, along
with her guitar, clothes, and jewelry.
The representation’s role is that the advertisement is directed toward
white girls aged 16 – 22 because the photograph of the girl fits those
qualities. The impact for the
viewer is that a white girl aged 16 – 22 can easily relate to the girl in the
advertisement. The representation
relates to the abstract level because the girl is wearing abstract shoes and in
an abstract environment. She
relates to the symbolic level because she is a symbol for rock and punk music.
The abstract shoes in the advertisement make the shoes look
cooler then they actually are. The
shoes are also abstracted by being oversized which makes the viewer notice them
first. Since the shoes are
oversized the viewer will also keep going back to looking at the shoes after
they have looked at the rest of the advertisement. The shoes relate to the representational level in that the
girl is representational and she is wearing them. The shoes relate to the symbolic level in that the shoes can
be a symbol for a specific culture, gender, and age.
The Converse All-Star logo on the shoe is a symbol. This symbol lets the audience know what
kind of shoes they are and who makes them. There are also symbols of stars on the ground and a symbol
of paint dripping behind her. The
symbols of the stars denote that this advertisement is made for girls. The paint-dripping symbol denotes the
girl in the advertisement is artistic and that girls who are artistic should
wear these shoes.
No comments:
Post a Comment